The second generation of the A7 was revealed in October 2017, officially launched in Germany in February 2018, and has been on sale in Europe since late 2017 and made its debut for the North American market at the North American International Auto Show in Detroit on 12 January 2018. Production started in February 2018 at Audi’s Neckarsulm plant. The RS 7 Sportback was first unveiled at the 2019 Frankfurt Motor Show.